Wednesday, 21 March 2012

9 Frame Still Analysis - Alexandra Hobbs

Taylor Swift - Back To December

http://www.youtube.com/watch?v=QUwxKWT6m7U&ob=av2e

1
This first shot is an opening shot so is a long shot showing the setting of the video, as it is called back to december it is looking back on the past and so it shows the snowy weather. Having this shot to establish the setting is common in most Pop Country genres as most of them tell a story which the target audience can relate to.

2
In the second shot it is a close up shot of her singing, throughout most of this music video whenever she is singing it is usually a close up of her lips and mouth, i think this may be to show that she means the words that she is coming out with also being able to see her facial experssions brings the emotion of the song out more within the video. Her clothes are light brown, beige colours which links with her background as it is light outside of her because of the snow.

3
The Third still frame is of her on her sitting alone on her bed. This is a long shot to show her looking down and upset and alone reminiscing about how things used to be, it portrays the emotion behind the song and the story of the video as well. This shows she is going through heartache which her audience feel that they can relate to.
4
The fourth picture is a close up of her love interests eyes looking forward thinking about the past or so the lyrics to the song suggest. This close up shows the upset and thought that is behind his eyes. He is also dressed in brown colours but are darker than Taylor's clothes to maybe contrast the different emotions they are both feeling as he wants to move on but she is stuck on his mind just as she also cant stop thinking about him.

5
The fifth image is of her love interest from behind sitting with his head in his hands, possible realising his mistake of leaving her and that he still loves her and misses her. Having him placed centre helps to show the mise - en - scene of the snow around him and the setting of a school American football field, this show the viewer the target audience is more likely to be teenagers which is common for most Pop Country genres.

6
The 6th still frame shows a long shot of an empty table and 2 chairs showing a memory that she misses from being with him and the snow represents the December part of it, when there relationship was good and happy and how time has passed and she hasn't moved anything because she wants to preserve the memory that was once there. This is telling a story as the clips link to the lyrics that are being sung, which we have found is very common in this genre so we have taken that into consideration when making our music video.

7
The 7th image is another close up of her putting a note into his jacket, which he has been wearing for the whole of the video, this shows to the audience what she has been doing is in the past, maybe back in December before things went wrong. It could also show what the male part has been thinking the whole video, thinking and hoping she has been feeling the same way as him perhaps. The use of a mid shot is to show distinctively that it is his jacket. The note is also a very love struck teenage thing to do which also helps to relate to their target audience who may be going through similar troubles.

8
The 8th still frame shows him sitting on the stands finding the note, again this is a close up.This particular close up could connote to the audience that him finding the note after missing her throughout the video is fate and that he should still be with her, which is what most of the target audience that are going through a similar situation hope will happen to them. Using close ups seeming to be a reoccurring thing in this music video which we will have to take into consideration when we storyboard our video.

9


The 9th and final shot is a long shot of him walking away from the School field, this is very much like the start of the music video, as it started with him walking across to a field and that was also a long shot. Also this shot could suggest to the audience that he is going to find the girl after perviously finding the note to make things right again. This repetition may be useful in the telling of the story which is the main thing that this type of genres music videos are about.

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