Tuesday, 13 March 2012

Convention Of Our Genre

Our music video genre is very popular in this day and age and the 'Kelly Clarkson' video 'Mr Know It All'   portrays what we have been planning especially. It has many shots that we are using and the edgy performance that she shows is what we want our music video to look like and make the audience feel. 


  

Taylor Swift






We have done a lot of research in our genre of music and the best artist that we have found that best fits with our chosen song is Taylor Swift. Her music is very similar to ours, it is county pop and uses a guitar very heavily. The videos are mainly narrative with a hint of performance. They are also very personal to Taylor and she tends to write about personal experience. The video 'Mine' is a personal love story about a break up and make up. The video focuses on past experiences of being a child and watching her parents break up and she feels she will go though the same thing. The video has lot of close up on photos hanging on a line in the trees and as the pictures are focused on, it relates to the lyrics. The video has been very carefully put together and its like a mini story almost. Taylor Swift has very precise videos, she knows what her audience likes and she delivers similar all the time. Her target audience is mainly females in the teenage bracket and this is why she try's to make her videos as relate able as she can. She try's to cover story's that younger people go though everyday so people find it easy to relate to her music videos.



-Mercedes Sayles

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