The first style we looked at was Clarity Gothic SF this font was easy to read but had a slight curl and wave to it we thought it would be good to use as it was simple, but as we thought about it we realised it was bland and amongst other albums if it was to be in a store.
So we decided to carrying on looking to find a better font, the next font we came across was Galaxy BT it was a bit more sophisticated than the previous font we chose but we still felt it wasn't right for a Title or Band name.
We carried on looking through the font types they had on photoshop but didn't feel any of them worked to the title and band name, we then went online to DaFont.com and came across a font called Dancing in the Minefields which had a curl to it but was clear to read, we felt this font would be best suited for our album name and our band name as in our research we found that artists that are marketed at teenagers and are in the pop/country genre have slightly curly fonts. We then chose this one but changed the colour to purple and it looked effective on our digipack.
Then we added text to our magazine advert and we wanted it to be less bold than the title so we chose to use a font from photoshop the font we chose was Gothic720 BT because it was clear and easy to read but at the same time was eye catching.
We didn't want to use the same font in our magazine advert as on our CD because on our peer assessment feedback sheets people said that we needed more variation within our fonts. We then settled on the font type Grenoble SF as it was easy to read and simplistic which we felt represented what the music was like as it is simply about break ups and love, although these topics are complicated once you have got through a break up it is clear and simple what went wrong.
After evaluating our ancillary products and deciding to do them again, we started to look at different fonts to create more of a sense of brand identity. We established that we wanted the title of the band and the title o the album to be different from each other and from all of the other font, so we searched online and found a site called 1001 free font and found 4 fonts that really stood out to us that we thought would be best to attract our target audience.
From this we realised we wanted something not to young for our audience and more edgy to give it that slightly more sophisticated to show to the audience that the music is serious and meaningful. So we picked 'Hawaii Killer' as our font type for the band name and 'Birth Of A Hero' for the album title as these fonts where similar in the way that the are both bold and slightly scratched out but different in the 'Hawaii Killer' has more swirl and detail so it will stand out more and people will see who the band is clearer.
We first started to look on Microsoft word for a good font but none of them really stood out to us. We then went through the fonts on photoshop to see if any of them would relate to the two that we had chosen for the titles after searching and trying many fonts out we used the site Picasa and found the font Gabriola, it fitted well with our other two fonts as it had a slight swirl and curve to it.
<- Gabriola font.
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