Animatics

Chloe Alldis

Existing record label company research - Chloe

Sony Music Entertainment 

Sony is the second largest global record label and is controlled by Sony Corporation of America. It was founded in 1929 and know at the American Record Corporation. In 1970, Sony catered for artists such as Johnny Cash and Barbra Streisand, showing their diversity between artists and the different music the company can produce.Other artists signed to Sony Records include Beyoncé, Britney Spears, Foo Fighters, John Mayer and Madonna.

      Universal Music

Universal is the largest global record label and was founded in 1934. Universal music was once attached to Universal Pictures, however it's name first appeared in 1996. The record label caters for artist such as Taylor Swift, Abba, All Time Low, Ellie Goulding, Florence and the Machine and Miley Cyrus.




 Warner Music

Warner music was founded in 1958 and is the third largest record label globally. The label started out as Warner Bros Records, however in 2004 it became Warner Music group (WMG). Warner has artists such as Bruno Mars, Muse, Green Day, Cee lo Green, B.o.B and Wiz Khalifa signed to their record label.

Case studies of iconic directors of music video - Chloe

Mark Romanek


The three time Grammy award winning and american director Mark Romanek has excelled many times with the music video's which he has created. His most iconic and moving video was a cover of the song 'Hurt' performed by Johnny Cash. This was Cash's final music video. With this in mind, Romanek created what seemed to be a fairly simple video that had a lot of personal meaning to it. The video was up for an outstanding 6 nominations in the 2002 MTV music Video awards and won Best Cinematography. In 2004, after directing Jay-Z's '99 problems' Romanek won Best Direction, just one of the 4 wins in which the video succeeded in. Overall Romanek has won 19 MTV Music Awards.

Spike Jonze


The american director and producer has created some of the best music videos around, still to this day. In 2008, he directed Kayne West's hit song 'Flashing lights'. His most recent work was 'Otis' a song by Jay Z and Kanye West.The video is simple yet aspiring at the same time because of its simplicity. Most of Jonze's video end suddenly, this could be seen as his trademark. He began directing all sorts of music videos in 1992 to the present day. The music videos included artist such as R.E.M to Daft Punk. This shows how Spike Jonze is versatile and can create all different types of music videos. 

Location shots

We have a wide range of  location shots for our music video our main location will be Newlands corner 

 

 

 

Our other location shots include a beach and a bedroom also the room we will be using to shoot on the green screen.

  

 

- Mercedes Sayles

The Brief

This year in A2 we have to create a music video based on an unsigned artist. Our Group 'The Dreamer Team' has decided to use 'Rachel Hawker and the Remedies 'Just a Taste'. We will be using Taylor Swift and Kelly Clarkson as our role models throughout because they have a similar music genre as we do and their videos are very close to what we wish to create.

- Mercedes Sayles

Targeting our audience - Chloe

Follow this link for our survey.

Watch this video for some initial feedback on our proposal.

Genre Interviews

We interviewed various people to discover what sort of genre music is most popular and to establish what people expect to see in that genre. Doing this video it also helped us to see who our target audience was by seeing how many people of a certain age group liked pop/country music.

Who is doing what?

Section	Component	Who is responsible?	Technology/format used	Teacher comments
General	The brief	Mercedes
	Group dynamics – introduce yourself	Mercedes
	Labels for each element of your blog	Maddie
Research evidence	History of music video	Alex
	Case studies of iconic directors of music video	Chloe
	Conventions of your genre with specific references to examples	Mercedes
	Existing record label company research	Chloe
	Audience expectations from your music genre	Chloe
	Collage of iconography associated with your music genre	Maddie
	Still frame analysis	Alex
	Nine frame structure analysis of music video in your genre	Alex
	YouTube documentaries/programmes which give insight into your genre	Chloe
	Magazine advert analysis: layout, brand ident, image, text	Maddie
	DVD/digipack analysis: layout, brand ident, image, text	Chloe
	Font analysis: DVD and magazine ad	Alex

Section	Component	Who is responsible?	Technology/Format used	Teacher comments
Planning	Record company name/profile logo	Mercedes
	Photographs/footage of group planning	Alex
	Recorded/filmed conversations of planning	Chloe
	Initial planning ideas (brainstorms)	Maddie
	Mood board for music video	Alex
	Photographs/footage of locations	Mercedes
	Synopsis planning	Chloe
	Props list	Alex
	Physical timeline for opening – clear focus on timings of titles, footage and sound	Maddie
	Scripting (if applicable)	Chloe
	Costume planning	Mercedes
	Filming schedule	Alex
	Editing schedule	Alex
	Storyboards	Alex and Mercedes
	Animatic	All Members
	Health and safety information	Mercedes
	Alterations made along the way	Alex
Construction	Test/raw footage	Maddie
	Rough cuts	Chloe
	Drafts	Mercedes
	Technical difficulties	Alex
	Photographs from filming	Alex
	Interim evaluations of work achieved	Chloe
	Storyboard changes	Alex and Mercedes
Evaluation	1	Maddie
	2	Mercedes
	3	Chloe
	4	Alex