Evaluation 3

This is our feedback on our ancillary products.

Interim evaluations of work achieved - Chloe Alldis

Throughout the process of creating our music video we came across many difficulties, however we have finally fined both our main product and our ancillary products. Here are the finished pieces of work.


Main Product.




Our music video took us a fairly long time to make as it consisted of us choosing shots, editing them and adding in transitions. We also spent a lot of our free time completing this until be believed it was perfect. When planning our video we knew we wanted a narrative genre. However we decided that it would be a good idea to also contain the aspects of a performance based video, therefore creating a video that was effective for the viewers.


Ancillary Products.

When we came to create our ancillary products, we knew that they had to link in well with our music video. With this in mind we chose colours, text sizes and fonts, images, and layouts very carefully. For our magazine advertisement we kept it fairly simple yet effective in the sense that the image says it all about our genre of music. The girl is standing in front of a lake by herself, which gives the impression to the listeners that our music is relaxing, yet somewhat a type of music you would chose to listen to by yourself, linking in with our idea of a break up.

The front cover of our digipack four images, two of the whole band 'Reminiscence' and two of the singer herself. Here we have kept the font of the bands name the same as the font in the magazine advertisement, this is because we wanted the to relate and for listeners to see the font and instantly know the band.We used a font that resembles writing as we thought it looked more personal and fitted in with our genre well.

The back cover of our digipack again uses the same font as the magazine advertisement, however this time for the album title. This type of font, we believed looked quite quirky and again personal as it almost looks handwritten. We used swirls in just one corner, this was to show that our target audience is females, and the swirls represented 'love' to link in with the idea that swirls and fireworks are how you feel when you are in love. For the main image we decided we wanted to do something a different, this led to us choosing to have a black and white background with just one dominant colour showing, in this case it was her bright red dress which stood out the most. We believe this is effect as it draws the audiences attention to the image. We also used a red dress as it is associated with 'love' therefore it links in with our genre.

The inside of our digipack, behind the CD, we chose to have a heart made out of hands. This was purely because we believed it would have an impact on the reader as they took the CD out of the case. It could also have a meaning to the listener, making them remember the good times they have shared with loved ones. We have also used a quote so that people can relate more and also remember the band themselves.

For the inside of the digipack we chose to have the whole band together laying in the road. However having the picture itself in a more vibrant colour such as blue, gives the effect of 'sorrow' and perhaps an album that might shed a tear. This also links in again with the target audience. We have used another quote in this part of the digipack as well as writting our 'thank you's' to those who helped make our music video a great success.

Digipack Analysis

This is our digipack analysis where we analysed different digipacks from both our genre and others.


Chloe Alldis

Just a Taste - Music Video

Chloe Alldis

Rough Cuts

When filming shots in different locations for our music video, we made sure that we had enough footage throughout. When it came to editing what we had filmed and putting it all together we discovered that we actually had too much footage, which isn't a bad thing as it meant that we could experiment more with transitions on the shots. There was footage that we didn't need, however we were lucky enough to have it there just in case.

When it came to showing our Rough Cut to the class to gain some audience feedback, we found out that their was a few things we needed to change or in so aspects, add. for example, as it was our rough cut, meaning we hadn't quite finished, some of our green screen shots didn't have a background to them. This was one of the main and only positive criticism that we came across. We also managed to gain a lot of positive feedback on the angles we used throughout and the few transitions we added. Our lip syncing was the the most common positive note we gained as many people described it is 'spot on'.

Chloe Alldis

Genre Analysis - music

Taylor Swift - white horse

Swift also shares the same record label as our music video 'Big Machine Records'

The video is a love story that has gone wrong and is based on a Narrative video genre and the genre of county for the music.

Kelly Clarkson - Mr know it all

Clarkson's video song is also about a relationship that has gone wrong. It doesn't use a narrative as it is more performance based. However it is a Country genre and it uses many techniques that we plan to use in our music video.

Katy Perry - Thinking of you

Perry's video is based on a narrative which has a twist and it hasn't gone wrong in the sense of a break up but due to a call of duty. The genre is more pop, however the beginning can be linked to country due to its soft mellow sounds. 

Animatics

Chloe Alldis

Existing record label company research - Chloe

Sony Music Entertainment 

Sony is the second largest global record label and is controlled by Sony Corporation of America. It was founded in 1929 and know at the American Record Corporation. In 1970, Sony catered for artists such as Johnny Cash and Barbra Streisand, showing their diversity between artists and the different music the company can produce.Other artists signed to Sony Records include Beyoncé, Britney Spears, Foo Fighters, John Mayer and Madonna.

      Universal Music

Universal is the largest global record label and was founded in 1934. Universal music was once attached to Universal Pictures, however it's name first appeared in 1996. The record label caters for artist such as Taylor Swift, Abba, All Time Low, Ellie Goulding, Florence and the Machine and Miley Cyrus.




 Warner Music

Warner music was founded in 1958 and is the third largest record label globally. The label started out as Warner Bros Records, however in 2004 it became Warner Music group (WMG). Warner has artists such as Bruno Mars, Muse, Green Day, Cee lo Green, B.o.B and Wiz Khalifa signed to their record label.

Case studies of iconic directors of music video - Chloe

Mark Romanek


The three time Grammy award winning and american director Mark Romanek has excelled many times with the music video's which he has created. His most iconic and moving video was a cover of the song 'Hurt' performed by Johnny Cash. This was Cash's final music video. With this in mind, Romanek created what seemed to be a fairly simple video that had a lot of personal meaning to it. The video was up for an outstanding 6 nominations in the 2002 MTV music Video awards and won Best Cinematography. In 2004, after directing Jay-Z's '99 problems' Romanek won Best Direction, just one of the 4 wins in which the video succeeded in. Overall Romanek has won 19 MTV Music Awards.

Spike Jonze


The american director and producer has created some of the best music videos around, still to this day. In 2008, he directed Kayne West's hit song 'Flashing lights'. His most recent work was 'Otis' a song by Jay Z and Kanye West.The video is simple yet aspiring at the same time because of its simplicity. Most of Jonze's video end suddenly, this could be seen as his trademark. He began directing all sorts of music videos in 1992 to the present day. The music videos included artist such as R.E.M to Daft Punk. This shows how Spike Jonze is versatile and can create all different types of music videos. 

Targeting our audience - Chloe

Follow this link for our survey.

Watch this video for some initial feedback on our proposal.

Genre Interviews

We interviewed various people to discover what sort of genre music is most popular and to establish what people expect to see in that genre. Doing this video it also helped us to see who our target audience was by seeing how many people of a certain age group liked pop/country music.

Who is doing what?

Section	Component	Who is responsible?	Technology/format used	Teacher comments
General	The brief	Mercedes
	Group dynamics – introduce yourself	Mercedes
	Labels for each element of your blog	Maddie
Research evidence	History of music video	Alex
	Case studies of iconic directors of music video	Chloe
	Conventions of your genre with specific references to examples	Mercedes
	Existing record label company research	Chloe
	Audience expectations from your music genre	Chloe
	Collage of iconography associated with your music genre	Maddie
	Still frame analysis	Alex
	Nine frame structure analysis of music video in your genre	Alex
	YouTube documentaries/programmes which give insight into your genre	Chloe
	Magazine advert analysis: layout, brand ident, image, text	Maddie
	DVD/digipack analysis: layout, brand ident, image, text	Chloe
	Font analysis: DVD and magazine ad	Alex

Section	Component	Who is responsible?	Technology/Format used	Teacher comments
Planning	Record company name/profile logo	Mercedes
	Photographs/footage of group planning	Alex
	Recorded/filmed conversations of planning	Chloe
	Initial planning ideas (brainstorms)	Maddie
	Mood board for music video	Alex
	Photographs/footage of locations	Mercedes
	Synopsis planning	Chloe
	Props list	Alex
	Physical timeline for opening – clear focus on timings of titles, footage and sound	Maddie
	Scripting (if applicable)	Chloe
	Costume planning	Mercedes
	Filming schedule	Alex
	Editing schedule	Alex
	Storyboards	Alex and Mercedes
	Animatic	All Members
	Health and safety information	Mercedes
	Alterations made along the way	Alex
Construction	Test/raw footage	Maddie
	Rough cuts	Chloe
	Drafts	Mercedes
	Technical difficulties	Alex
	Photographs from filming	Alex
	Interim evaluations of work achieved	Chloe
	Storyboard changes	Alex and Mercedes
Evaluation	1	Maddie
	2	Mercedes
	3	Chloe
	4	Alex