Evaluation 3

This is our feedback on our ancillary products.

Interim evaluations of work achieved - Chloe Alldis

Throughout the process of creating our music video we came across many difficulties, however we have finally fined both our main product and our ancillary products. Here are the finished pieces of work.


Main Product.




Our music video took us a fairly long time to make as it consisted of us choosing shots, editing them and adding in transitions. We also spent a lot of our free time completing this until be believed it was perfect. When planning our video we knew we wanted a narrative genre. However we decided that it would be a good idea to also contain the aspects of a performance based video, therefore creating a video that was effective for the viewers.


Ancillary Products.

When we came to create our ancillary products, we knew that they had to link in well with our music video. With this in mind we chose colours, text sizes and fonts, images, and layouts very carefully. For our magazine advertisement we kept it fairly simple yet effective in the sense that the image says it all about our genre of music. The girl is standing in front of a lake by herself, which gives the impression to the listeners that our music is relaxing, yet somewhat a type of music you would chose to listen to by yourself, linking in with our idea of a break up.

The front cover of our digipack four images, two of the whole band 'Reminiscence' and two of the singer herself. Here we have kept the font of the bands name the same as the font in the magazine advertisement, this is because we wanted the to relate and for listeners to see the font and instantly know the band.We used a font that resembles writing as we thought it looked more personal and fitted in with our genre well.

The back cover of our digipack again uses the same font as the magazine advertisement, however this time for the album title. This type of font, we believed looked quite quirky and again personal as it almost looks handwritten. We used swirls in just one corner, this was to show that our target audience is females, and the swirls represented 'love' to link in with the idea that swirls and fireworks are how you feel when you are in love. For the main image we decided we wanted to do something a different, this led to us choosing to have a black and white background with just one dominant colour showing, in this case it was her bright red dress which stood out the most. We believe this is effect as it draws the audiences attention to the image. We also used a red dress as it is associated with 'love' therefore it links in with our genre.

The inside of our digipack, behind the CD, we chose to have a heart made out of hands. This was purely because we believed it would have an impact on the reader as they took the CD out of the case. It could also have a meaning to the listener, making them remember the good times they have shared with loved ones. We have also used a quote so that people can relate more and also remember the band themselves.

For the inside of the digipack we chose to have the whole band together laying in the road. However having the picture itself in a more vibrant colour such as blue, gives the effect of 'sorrow' and perhaps an album that might shed a tear. This also links in again with the target audience. We have used another quote in this part of the digipack as well as writting our 'thank you's' to those who helped make our music video a great success.

Digipack Analysis

This is our digipack analysis where we analysed different digipacks from both our genre and others.


Chloe Alldis

Font Analysis - Alexandra Hobbs

We have looked at various types of fonts for our album cover and our magazine advert, we wanted to find one that related to our genre but also related to the music that is on our album.

The first style we looked at was Clarity Gothic SF this font was easy to read but had a slight curl and wave to it we thought it would be good to use as it was simple, but as we thought about it we realised it was bland and amongst other albums if it was to be in a store.

So we decided to carrying on looking to find a better font, the next font we came across was Galaxy BT it was a bit more sophisticated than the previous font we chose but we still felt it wasn't right for a Title or Band name.

We carried on looking through the font types they had on photoshop but didn't feel any of them worked to the title and band name, we then went online to DaFont.com and came across a font called Dancing in the Minefields which had a curl to it but was clear to read, we felt this font would be best suited for our album name and our band name as in our research we found that artists that are marketed at teenagers and are in the pop/country genre have slightly curly fonts. We then chose this one but changed the colour to purple and it looked effective on our digipack.

Then we added text to our magazine advert and we wanted it to be less bold than the title so we chose to use a font from photoshop the font we chose was Gothic720 BT because it was clear and easy to read but at the same time was eye catching.

We didn't want to use the same font in our magazine advert as on our CD because on our peer assessment feedback sheets people said that we needed more variation within our fonts. We then settled on the font type Grenoble SF as it was easy to read and simplistic which we felt represented what the music was like as it is simply about break ups and love, although these topics are complicated once you have got through a break up it is clear and simple what went wrong.


After evaluating our ancillary products and deciding to do them again, we started to look at different fonts to create more of a sense of brand identity. We established that we wanted the title of the band and the title o the album to be different from each other and from all of the other font, so we searched online and found a site called 1001 free font and found 4 fonts that really stood out to us that we thought would be best to attract our target audience.

From this we realised we wanted something not to young for our audience and more edgy to give it that slightly more sophisticated to show to the audience that the music is serious and meaningful. So we picked 'Hawaii Killer' as our font type for the band name and 'Birth Of A Hero' for the album title as these fonts where similar in the way that the are both bold and slightly scratched out but different in the 'Hawaii Killer' has more swirl and detail so it will stand out more and people will see who the band is clearer.

We first started to look on Microsoft word for a good font but none of them really stood out to us. We then went through the fonts on photoshop to see if any of them would relate to the two that we had chosen for the titles after searching and trying many fonts out we used the site Picasa and found the font Gabriola, it fitted well with our other two fonts as it had a slight swirl and curve to it.

<- Gabriola font.

Just a Taste - Music Video

Chloe Alldis

Synopsis Planning

Our story line for our music video is about a young girl that is in a relationship and is at the happiest point in her life, something goes wrong but we don't show you what happened and we see her trying to get over him with another guy but it is not as easy as she thinks. We wanted to catch the raw tension that teenagers go through and the pain it can cause them throughout a relationship. This story line fit perfectly with our song because it is a very sad and depressing. We see her struggling to come to terms with what has happened and how she can never get over the guy she loved the most.

-Mercedes Sayles

Magazine Advertisement Analysis

The White Stripes advert is very simple, yet effective. They use only 3 colours: Black, white and red; which links closely with the name of the band. The main part  of the advert is a photograph of them, in which, again the band are only wearing black, red and white and are against a plain white background. The font is block capitals, the band's name in white with a red text box around it, the album name is underneath in white and slightly smaller than the band name. They also have a picture on the album cover in the middle of the text area and the image area, which shows people what they are looking for. The advert is effective because the main focus is the photograph and the only written information given is what the viewer needs to know.

This magazine advertisement has three colours, white, black and violet - which is relevant to the title of the album 'High Violet'. The image on the advert is the album cover, which is very plain with a white background and a grey pattern. The bottom half of the advert is just text, about the album itself, when it is available etc. The biggest piece of text (apart from the title) is in the middle and tells the reader the availability date. This advert resembles a gig poster, which is quite a clever way of displaying the information about the album and in this way it can be said to be effective. However, this advertisement is hardly eye catching due to the lack of image and too much text. Unless you were a fan of this band it would be unlikely you would stop to look at it.

This advertisement is for Bruce Springsteen's album 'The Promise'. The colours used in this are extremely dull- Grey, black and white. The only thing in colour is the HMV logo at the bottom, showing readers where they can buy it. The whole advert's background is the image of Bruce Springsteen standing next to a car, on a long road surrounded by nothing. This could be representative of his journey throughout his life as he has had a long career. Again, with this advert, if you were not a Bruce Springsteen fan it is unlikely that you would stop flicking throught the magazine to look at it. The Artist's name and album name is all in one line in the same colour and same font, therefore the artist and album name does not immediately jump out at you.


- Maddie Tester