Storyboard changes. Alexandra Hobbs

Due to one of our actors dropping out, we had to change our storyboard quite a lot. We changed it form a love and break up story where the boy moves on to a love and break where the girl moves on but isn't happy with her new boyfriend and misses her old one, we changed it by using a different actor but using the same setting to show to the audience that she misses him and doesn't want to be with her new boyfriend, we also changed the bit were she is looking out a photo of her old boyfriend with his new girlfriend because it wouldn't work as we swapped the roles, so we added in more green screen singing shots and more shots of her with her new boyfriend.
We also couldn't get to the beach location to film part of the video there, that is another reason as to why we had to change the actors and therefore change the storyboard.
Our changes did set us a bit behind schedule but we are a devoted team that worked hard together to catch up the time that we had lost, although we could not produce our original ideas, our new ones where just as creative and we felt we still made a successful video and added a new meaning and interpretation on the video which could relate to more people.

Alterations made along the way. Alexandra Hobbs

Some of the alterations we have had to make in the process are changing the filming schedule, we had to delay some of the shooting for various reasons such as some people couldn't make a certain date.
Other alterations made are the costumes we have changed what we wanted the main singer to wear so that it would be more suitable to the music genre.
We also had to change some of the music video story because we were unfortunately let down with one of our actors, so we kindly asked someone else if they could be in it instead as we were running short of filming time.
Due to changing the story board we also had to change our animatic video to fit with the changes.
Although we had to change a few things from what we originally wanted to do, we felt the changes made along the way helped us develop a more relate able video for our target audience.

- Alex Hobbs

Health and Saftey

During our music video we may come across many different Health and Safety issues, we have to make sure that we are fully aware of what is around us and how to deal with it whilst filming. We have four places in which we will be filming; St Peters School for green screen shooting, NewLands Corner, A House for bedroom and a few other shots and The Beach. There are different thing we will have to be careful for, whilst using the green screen, we must make sure everything is safely attached and not in the way of anything or anyone to course potential harm or damage. Whilst at NewLands Corner we must make sure we are not in the way of the general public to cause annoyance and the weather could also be a problem here, we must make sure we are equipped if we suddenly have rain. Also NewLands Corner is very hilly and uneven we must make sure we are careful with equipment, not to drop or break it whilst filming. When filming in a house or bedroom, there are not many problems that will occur but the normal checks just to make sure nothing is in the way when filming and the equipment and everyone is safe. At the beach we must make sure that the equipment doesn't get wet either from the potential rain or water from the sea, also to make sure sand doesn't affect the equipment and that all of the actors are safe if entering the water, also the general public, we must be aware of them and to make sure we don't cause annoyance again. These are the general Health and Safety procedures we just have to make sure we follow them and we will be safe whilst filming.

- Mercedes Sayles

Record company name/profile logo

The music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. There are many different record label's all over the world for all types of genre within the music industry for example;Polydor, Island, Sony, Def Jam, Big Machine Records, Syco, Universal and Warner Brothers. We have decided to use the record label company Big Machine Record because this is the company that signed Taylor Swift and she is are inspiration and role model throughout so we are going to stick by her and go for the same record  label company, also they specialize in our chosen genre of county music so it would be prefect. 

 

Big Machine Records is an Independent American record label specializing in country music artists. It was launched in 2005 by former DreamWorks Records executive Scott Borchetta. The label was part of a joint venture between Borchetta and country singer Toby Keith, although Keith dropped his affiliation in 2006.
Big Machine is based in Nashville, Tennessee, and is distributed by Universal Music Group. The label has one Grammy for Album of the Year, awarded to Fearless from Taylor Swift.
In November 2007, Big Machine Records founded a subsidiary imprint called Valory Music Group. Acts signed to this roster include Jimmy Wayne (who was formerly signed to Big Machine), Jewel, and Justin Moore. By late 2008, the label began promoting Canadian acts Adam Gregory and Emerson Drive, who are also signed to Midas Records. Big Machine ended promotion for the two artists in 2009. Reba McEntire joined Valory in 2009, in association with her own label, Starstruck.
Big Machine joined with Universal Republic in June 2009 to found a new label, Republic Records Nashville.

  

-Mercedes Sayles

Group planning the storyboard - Alexandra Hobbs

This is a video of myself and Mercedes planning the storyboard, as the other half of the dreamer team were researching more about the genre.

Photographs Of the group planning - Alexandra Hobbs

These are images of use planning our storyboard and also getting to know how to use final cut express on an Apple Mac computer.

still Frame Analysis - Alexandra Hobbs

Maroon 5 - She Will Be Loved

This first still frame shows the main singer turning around in slow motion, this introduces him to the audience, after this it has sharp cuts of clips of whats about to happen in the music video before he then jumps into the pool in front of him and as he does this it uses the effect of slow motion to show that it could be a memory as when hes under the water he puts his hands on his head as if he were thinking perhaps about a wrong decision he had made. As this starts off in slow motion then has clips that are fast and quickly cut together then returns to slow motion, it could give the audience an insight into how the song is going to be.


The setting is in various places it starts in a country club style place for wealthy people, as it shows people sitting on sun beds and there are waiters with drinks walking around the place. There is also some shots of the two women who are the focus of the video shopping together, as a memory of the singers, It also goes to a club where the band is playing, which then introduces the rest of the band, after this towards the end of the song it returns back to the country club place, It starts where it ends to show the audience it could have been memories of the singer.
This has heavily influenced our music video as we used various flashback throughout as memories and it also ends where it starts with her looking through the scrap book

Within this music video there are not that many characters within the story being told, there is the main singer, he is first introduced at the start in a slow motion shot of him turning around this could show to the audience that he may have done something bad and is turning to look back as a person, we can tell it is a serious matter with his facial experssion being very serious. The next people to be introduced are his girlfriend and an older woman which he is attracted to they are shown in the fast cuts after he has turned around at the very start, showing them in fast cuts could connote to the audience that they are a memory on his mind because it contrasts with his slow motion shot. There is also one more character within this music video and thats the older womans husband who is first seen ignoring her which makes the audience empathise with her and understand more why she goes off with the main signer because she wants attention and to be loved, he is then later seen hitting her at the Club in slow motion to create a more emotional impact on the audience.

Within this music video props arent used that much, there is drinks and sunbed at the Club and a car when he is sitting watching the girls shop, and when they are performing they have all of there instruments with them. The Costumes in this music video for the older woman were sophisticated compared to the younger girl who was more casual. The male character was in a casual top and trousers compared to the older man who looked smart with his hair combed and gelled back this shows status within the video.

When the band was playing there was a long shot to show all of them, but mainly they used close ups so that the audience could see each memeber, and there was a close of there instruments aswell.

Throughout this music video although a range of shot types were used it was mainly close ups of eyes for example at the end of the video this shot was also used with a fade effect over another clip at the very beginning which shows the audience it was a memory. Also using close ups a lot you can see the emotion in the characters faces and the hurt in their eyes. At the end it was a shot reverse shot of the young girls eyes and the man looking back but whilst with the older woman.